Résumé
If you’re interested in learning more about how I assist clients, or perhaps you would like to see where my journey began; continue scrolling to take a look at my résumé below.
Experience
One Schu Productions LLC - Freelance Creative/Consultant
2017 - Current
Content Creation: Working with brands and agencies allows me to produce content in both visual and written formats. My approach is to develop creative content that can achieve clients' marketing & advertising goals on any channel. Projects I've completed include brand conceptualization, graphic and web design, photography, and videography.
Digital Marketing: Getting in front of a moving target isn't easy. I combine SEO knowledge with content marketing experience to put your brand and products in front of your customers. This is done strategically through your customer funnel and the channels you own.
Digital Media Buying: In today's digital age, I help clients reach new audiences through paid acquisition and digital media buys. Effective and efficient budgeting and goal settings have yielded revenue increases of 20% (or more) when managing digital advertising placements and purchases via Facebook and Google Ad networks.
Calyx Leaf LLC - Creative Director / Marketing Consultant
2018-2020
•Marketing Strategy: Create a grassroots marketing strategy that conformed to state and federal regulations centered on education, conversations of new findings and emerging information, high power visuals, and transparent data.
•Product Development: As CBD hit stores far and wide, we vetted manufacturers and producers while researching proven formulas that lead to two super-critical C02 extracted products. Additionally, we worked beside the manufacturer, extractor, cultivator, as well as testing laboratories to obtain transparent information and a high-quality product.
•Creative Direction: In 2018-2019, getting creative with cannabis products continued to progress despite advertising limitations. We led our creative with factual based information and research. Our branding was concise and with a focus on the product's composition. I was responsible for designing and distributing all labeling and marketing materials utilized over the lifespan of the brand's existence.
Xtreme Xperience - Content Coordinator
2014 - 2019
Digital Marketing: My mission was to get in front of fresh eyeballs, which has resulted in 70 million brand impressions per month. With a 65% increase in content production and distribution, engagement rates rose by 50%. My agile team achieved these results, with just three percent of our total marketing budget for the year.
Media Production: Our four-person team generated all concepts, storyboards, and shot-lists during this period. As the project manager, I coordinated and executed all on-location and in-studio productions, allowing us to sync up content marketing initiatives with our goals.
Brand Partnerships: I was also responsible for developing and maintaining relationships with influencers and partners. This strategy allowed us to align with international brands, gain national visibility, and reach millions of consumers in our target demographic.
DNI Retail Design - Marketing Manager
2013-2014
Digital Marketing: As the sole marketer on staff, I created additional revenue through untapped advertising and marketing channels. I achieved this by adopting social media marketing, email marketing, and paid acquisition tactics through our owned channels.
Business Development: I was required to produce new business by expanding into new and emerging industries. I was able to secure clients by enhancing our collateral marketing materials, generating fresh leads, attending trade shows, and delivering sales pitches.
Kelmscott Communications - Marketing Assistant and Sales Support
2011 – 2013
Built social media networks and performed an overhaul of the website content to promote the current business model.
Developed a content marketing strategy that spanned across all mediums. Resulting in increased web presence, customer interaction, and brand visibility.
Continued to produce and manage website content and social networks on an ongoing basis.
I managed and analyzed marketing data derived from direct marketing initiatives from the CMO.
Education
Eastern Illinois University
2005-2009
Bachelors of Arts and Humanities
Major in Corporate Communications
Minor in Advertising
Certifications
Digital Marketer - Content Marketing Certification.
(CLICK HERE to learn more)
SEMRush - Content Marketing and SEO Fundamentals Certification.
(CLICK HERE to learn more)
Technical Skills:
Content Management Systems (WordPress/Squarespace), SEO, SEMRush, Google Analytics, Adobe Photoshop, Illustrator, InDesign, Digital Photography and Lighting, Social Media Marketing.